Results and optimisation · 1 min read
Message variants and their results
Compare different texts without rewriting conversations already in progress.
One idea, several phrasings
Supported text steps can have up to three variants: an opening message, follow reminder, email question, or final DM. Change the wording, not the meaning of the content you promised.
One variant is selected for a conversation run and stored before the message is queued. Retrying a job therefore does not randomly send a different version. Edits create distinguishable text revisions; older waiting jobs keep their original wording.
Read the right result
The variant overview shows confirmed sends and available clicks. A click is attributed to the final variant with its actual tracked link. CTR is shown only for a final variant with a tracked link, not for every conversation step. This is not a message open rate or automatic proof of the best wording.
- Prepare two clear variants.
- Check both in the preview.
- After real interactions, compare the same periods and enough data. A small result count is not a guarantee of future performance.