Results and optimisation · 1 min read
How to read your results
Confirmed sends, clicks, dashes, and approximate locations.
Every metric has a meaning
DMFLOW counts confirmed private sends and tracked link opens. A number in the overview does not mean the person read the message. An unavailable Meta metric stays a dash rather than becoming zero.
For tracked links, CTR is clicks divided by DMs sent. In variant reporting, it belongs to the final link variant; other steps do not have link CTR. Repeat opens and link previews can affect the count. Compare the same periods and consider the actual number of interactions.
Activity and geography
- Choose a date range and a daily or hourly view.
- In Audience, compare the map of actual DMs and clicks.
- Read countries and cities as an approximate summary of where a link was opened.
Time summaries use Europe/Prague. A click location is not the recipient’s verified home; VPNs, bots, and previews can distort it. IP addresses are not retained for these summaries. Variant results are not an automatic guarantee of the best posting hour either.